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Case study · Survival strategy

State of Survival Zombies at the gate — who do you put in charge?

Nomads Digital built interactive funnels, prelanders and ad creatives for State of Survival and ran the campaign for 14 months: 240M+ impressions served in 8+ countries, 230+ creatives tested and 3.7K+ players acquired.

State of Survival key artState of Survival
Players acquired
3.7K+
Impressions served
240M+
Creatives tested
230+
Countries
8+
Months live
14

Nomads campaign data, January 2025 – September 2026, rounded down.

01

What did Nomads Digital build for State of Survival?

Four story funnels that drop players into day one of the outbreak, plus a prelander for fast-moving traffic.

02

How did the campaign run?

14 months live across Europe, the US and Taiwan.

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