Game ad creatives, built on tested angles.

Performance creatives are the images and videos a game runs as paid advertising, made to be measured. Each one is built around a single idea — an angle — and judged by what it brings in: the players who click, register, install and pay. A brand campaign is planned once and polished for months; performance creative is produced continuously, because every creative wears out as its audience sees it again and again.

That is why volume and speed matter as much as craft. Across the six campaigns in our published case studies, more than 1,600 creatives were tested — between 160 and 480 per game over the life of a campaign.

An angle is the reason a particular player should care. We define every angle along the same four lines: the benefit the player gets, the emotion it triggers, the frustration it answers, and the audience it is for. A strategy game can be the same game and still be sold as the thrill of outsmarting a rival, the calm of building something that lasts, or the pride of leading an alliance — three angles, three audiences, three sets of creatives.

Angles come from market research and from campaign data: what competing games are running, which heroes and stories players chose in our interactive funnels, and which past creatives brought in players who stayed and paid.

In-house, with our own AI production pipeline, directed by people who run the campaigns. Static images and video are produced from the same angle, so a winning idea can move from a banner to a video to a funnel without starting over. For licensed games we work from the publisher's own art and brand guidelines.

Creatives are localised together with the campaign — 20+ languages as standard — so a new market starts with the full set, in copy that sounds local.

Side by side, on live traffic. New creatives run against the current winners and are judged on the publisher's numbers — registrations, installs and paying players — per market. Budget follows the winners; creatives that stop working are retired and replaced. The result is a campaign that keeps a steady stream of fresh creative in front of its audience.