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Case study · Fantasy RPG

RAID: Shadow Legends Story-first campaigns for a crowded genre.

Nomads Digital built interactive funnels and ad creatives for RAID: Shadow Legends and ran the campaign for 20 months: 1.1B+ impressions served in 5 countries, 350+ creatives tested and 4.8K+ players acquired.

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RAID: Shadow Legends key artRAID: Shadow Legends
Players acquired
4.8K+
Impressions served
1.1B+
Creatives tested
350+
Countries
5
Months live
20

Nomads campaign data, January 2025 – September 2026, rounded down.

01

What did Nomads Digital build for RAID: Shadow Legends?

Story-driven funnel pages and a steady stream of new creative angles, tested side by side to find what makes RPG fans click.

02

How did the campaign run?

20 months live in some of the most competitive markets for RPGs — Germany, the US, Japan, Korea and Taiwan.

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