Learn with our insights

What we've learned launching games

Market guides, campaign teardowns and the economics of getting a game in front of the right players.

Night skyline of glass towers across a harbour, one tower glowing cyan and mirrored in the water

Game User Acquisition Agencies in 2026: Who Fits Which Publisher

Who does what among the game UA agencies publishers shortlist in 2026, what agency work costs according to published ranges, and the questions that separate a good fit from a bad one.

Glowing network of floating article cards linked by cyan lines across a dark plain at night

Guides6 Oct 20265 min read

Taboola, Outbrain, MGID or MediaGo? Choosing a Native Network for Game User Acquisition

Four native networks come up in almost every game media plan. How Taboola, Outbrain, MGID and MediaGo differ, what matters when you buy native traffic for a game, and how to test them.

Jan RojekRead More

Warsaw Old Town square and the Palace of Culture and Science at night

Market Guides22 Sept 20268 min read

How to Launch Your Game in Poland: The 2026 Guide

Poland has 15.9 million players, a strong PC audience and a payment system unlike anywhere else. What publishers need to know before launching a game there in 2026.

Jan RojekRead More

The Manhattan skyline in New York at night, reflected in the river

Market Guides22 Sept 20269 min read

How to Launch Your Game in the US: The 2026 Guide

The US is the biggest prize in game marketing and the hardest to win. Web shops, stricter children's privacy rules and a new TikTok — what publishers need to know in 2026.

Jan RojekRead More

Seoul skyline at night with N Seoul Tower and a traditional palace roof

Market Guides22 Sept 20268 min read

How to Launch Your Game in South Korea: The 2026 Guide

South Korea is the world's fourth-largest games market and one of the most demanding — with strict loot-box rules, a new domestic-agent requirement and its own online ecosystem.

Jan RojekRead More

The Eiffel Tower above the Paris rooftops at night, lit in blue and cyan

Market Guides22 Sept 20268 min read

How to Launch Your Game in France: The 2026 Guide

France is one of Europe's three largest games markets and one of the fastest-changing on rules — French in every ad, a strict influencer law and new PEGI loot-box ratings.

Jan RojekRead More

The Brandenburg Gate in Berlin at night, lit in blue and cyan

Market Guides22 Sept 20269 min read

How to Launch Your Game in Germany: The 2026 Guide

Germany is Europe's largest games market, with its own rules: USK ratings, strict consent law and players who spot a weak translation at once. What publishers need to know in 2026.

Jan RojekRead More