Interactive funnels players actually play.

An interactive funnel is a short, playable sequence that a player goes through after clicking an ad and before reaching the game's landing page. A typical Nomads funnel has five steps: choose a leader or hero, choose a faction or playstyle, choose a mode, reveal a reward, and see a final summary of the choices — then the player continues to the landing page to register.

Each step takes a few seconds and one tap. The player is already making decisions inside the game's world, in the game's own art and tone, before the game has even loaded. A prelander is the lighter version of the same idea for fast-moving traffic: one screen, game art, one promise and one button.

A landing page asks a stranger to commit at once. A funnel lets the player start playing first. By the time someone has picked a commander and a faction, they have a reason to see what happens next — and the players who reach your landing page are the ones who chose to keep going.

A funnel also keeps one story from the ad to the game. The angle that earned the click — the hero, the threat, the promise — carries through every step, so the landing page feels like the next scene. And because every choice is recorded, a funnel shows which heroes, factions and rewards attract the players who later register and pay. That knowledge feeds straight back into the ad creatives.

Everything, in one team. We write the story and the choices, produce the character art and looping character videos, build the funnel, localise it and wire up tracking for every step. For licensed games we work with the publisher's own character art, so the funnel looks exactly like the property it advertises.

• Story, structure and copy for a five-step funnel or a one-screen prelander
• Character art and looping character video, produced in our own AI pipeline
• 20+ languages as standard, with each visitor shown their own language automatically
• Tracking on every step — from the first choice to the paying player
• Several variants live side by side, so the better story wins on data

Funnels run inside our user acquisition campaigns, usually in several variants at once. For Star Trek Fleet Command, four funnel variants open with a distress call and let fans choose their commander — Kirk, Burnham, Picard or Data. For State of Survival, four story funnels drop players into day one of the outbreak. For Rise of Kingdoms, two funnels turn the first minute of the game into a choice of ancestor, and for Sea of Conquest players pick their captain before they ever see the landing page.